The challenge

Xponential Fitness was referred to us by the CEO of FitMetrix after they purchased the Cyclebar franchise and needed help managing and transitioning their main WordPress website and its 150+ locations each with their own microsite to Hubspot. Since that initial project we have become an integral partner for XPO, building websites, landing pages, custom email and referral campaigns, setup lead management intergrations with hubspot, converted and migrated the 500+ location Pure Barre website from Mindbody to ClubReady and much more.

Our Solution

To resolve the initial challenge of managing and transition (one year later) of the Cyclebar WordPress website and integrated FitMetrix software to XPO’s custom-managed Hubspot solution we had to first conduct a complete website audit to identify and fix errors then upgrade WordPress and all of the plugins to the latest version. While managing the site we created a process to add new locations and created targeted landing pages with geolocation to automatically select the closest studio to the users location.

In addition to Cyclebar, we supported, planned, and executed the migration of the Pure Barre WordPress website and Mindbody software integration to XPO’s hosted solution with HubSpot which included converting over 500 locations from the Mindbody reservation system to Club Ready. We developed an automated system in WordPress to expedite this process.

We also built either websites, franchise pages, integrated lead forms and/or custom emails for Stride, Stretchlab, Yoga Six, and the Akt among some of the other XPO brands.

Christopher Stipp VP Digital Marketing - Pure Barre

It is easy to overlook the human side of working with a digital partner. When working with Andrew I felt like he was not only right there to help me when I needed it but he was there to provide consultative and insightful support in order for me to make the best decision possible for the business. He was not only an asset in our massive digital transformation that involved web, app, and CRM changes for hundreds of locations all at the same time but he was a true partner in making me feel taken care of, that he understood my needs when I needed him, and that his was the only part of the business I did not have to worry about. He’s the complete package.

Nate Chang CMO - YOGASIX

Virtual Window never cease to amaze me and grateful to have them as a partner for YOGASIX. Service is top notch, very responsive, and nothing they haven’t been able to do. Always get the job done and just call them the tech magicians!

Dana Farber CMO - STRIDE

Working with Andrew and the Virtual Window team was a wonderful experience! From custom-coding email templates to building landing pages and websites speedily, they supported my every request with resourceful and creative solutions. Will definitely work with them again!

Martin Balcaitis CMO - StretchLab

Working with Virtual Window has been a pleasure. It’s rare to find an agency to blend the line between technical proficiency and customer service this well. All projects are well thought out and I know I can trust the work to be done efficiently with minimal explanation – they always understand what my need are.

Xponential Fitness is the curator of the best brands across every vertical in the boutique fitness industry. Their portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and Stride

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